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Engaging the user journey with insights & context

Integrated Advocacy: Unleashing the potential of ungated customer advocacy

Heads up. You’re not as special as you used to be. You’ve been selected to join our exclusive customer advocacy program! Sound familiar? If you hold a corporate role, chances are increasing that you’ve received a message like this from a B2B vendor. While customer advocacy programs were formerly a
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7 Tips for Running Advocacy on a Small Team

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs
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A Ground-Up Approach to Customer Marketing Strategy & Program

Missed our Meetup with Diana Yanez-Pastor from Cloudera? Here are her Best Practices for Building a Customer Marketing
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Advocacy Programs: Getting Buy-In from 3 Key Stakeholders

Those of us in the advocate marketing space, particularly at smaller companies with lean teams and even leaner
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CMOs, It’s Time to Evaluate Your Post-sale, Customer Experience Funnel

The Adobe 2019 digital trends report lists customer experience as the top business opportunity of 2020. It comes above
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Empowering Customers to Become Your Best Advocates

We had the chance to chat with Adi Ezer, Customer Internal Marketing Manager at UiPath, and ask her a few
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10 Ways to Reimagine your Digital Customer Experience and Come out of the COVID-19 Crisis Stronger than Ever

We know, it sounds like a contradiction. How can you improve post-sale engagement and customer experience while you’re
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What does marketing have to do with customer success?

“Why should my Customer Success (CS) team think marketing?” is a question I often hear from CS leaders.
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Impact sales in 3 ways you probably didn’t consider

One of the classic questions I get is “how do I measure and show results from customer advocacy”?,
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