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Building a Customer Marketing Program & Strategy From the Ground Up

Missed our Meetup with Diana Yanez-Pastor from Cloudera? Here are her Best Practices for Building Customer Marketing from the Ground Up A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing

Advocacy Programs Take a Village: How to Get Buy-In from 3 Key Stakeholders

Those of us in the advocate marketing space, particularly at smaller companies with lean teams and even leaner

CMO’s – It’s Time to Evaluate Your Post-sale Funnel

The Adobe 2019 digital trends report lists customer experience as the top business opportunity of 2020. It comes above

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Empowering Customers to Become Your Best Advocates

We had the chance to chat with Adi Ezer, Customer Internal Marketing Manager at UiPath, and ask her a few

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10 Ways to Reimagine your Digital Customer Experience and Come out of the COVID-19 Crisis Stronger than Ever

We know, it sounds like a contradiction. How can you improve post-sale engagement and customer experience while you’re

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What does marketing have to do with customer success?

“Why should my Customer Success (CS) team think marketing?” is a question I often hear from CS leaders.

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Impact sales in 3 ways you probably didn’t consider

One of the classic questions I get is “how do I measure and show results from customer advocacy”?,

Turn Your B2B Community & Product Users into Advocates in 4 Easy Steps

Many companies I meet share the same problem – the customer contact in the CRM doesn’t represent the

When will Marketers Discover Customers?

The modern B2B marketing stack is overloaded with tools and metrics that promise to impact the funnel. However, the

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