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Make reviews and references your competitive advantage

Build a programmatic, science-driven, approach to customer references and social proof, for measurable sales influence.

Scale your reference & evidence pool to support all use-cases

Auto-match references and social proof to opportunities

Reduce operations and admin with process, program & outreach automation

Measure revenue influence of each reference and evidence

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Pro tip:

For social proof to impact and resonate, buyers must feel that they belong to the same tribe as the customers you mention during your social proof techniques.*

Recommended techniques to win with social proof*:

  • Share a hyper-relevant list (at least 3) of companies from the buyer domain.
  • The story of your customer’s problem resonates with your buyer. If you can describe the buyer’s problem, they will assume you have the solution, a targeted customer story is the best way to do that.
  • Missing out effect - share a list of 5-7 customers (name/logo) your buyer identifies with. When you rattle off more than five names, the message you send is “everyone like you is jumping on board.”
  • Understand what they want to verify and what they are not asking - and then get them on a reference call with the reference who answers for those questions.
  • Create a custom mail or landing page per use-case/industry.
ASK us for more tips and best practices

Scale your reference & evidence pool

The only chance to deliver relevant references and evidence to each opportunity, no matter how many requests per week, is by having a big enough and diversified pool to choose from.

  • Leverage user insights to auto-identify reference candidates from your entire install-base.
  • Dramatically increase the customers and profiles within your reference pool for sales calls/site visits.
  • Reimagine social proof - new & snackable tyes of content, multiply case studies and video testimonials.

Auto-match references and
social proof to opportunities

Research-based auto-match to get the optimal impact on deals. Leverage over 8 customer attributes to best match references & evidence to specific opportunities and close deals faster! Save time and grow sales!

  • Leverage user insights to auto-identify reference candidates from your entire install-base.
  • Dramatically increase the customers and profiles within your reference pool for sales calls/site visits.
  • Reimagine social proof - new & snackable tyes of content, multiply case studies and video testimonials.

Reduce operations and admin with process, program & outreach automation

Spend time on engaging customers, deepening the relationship, gaining new insights and driving value,  instead of administration and process operations.

  • Respond faster and grow participation.
  • Create workflows for custom outreach and approval automation.
  • Capture user-generated content briefs of customer stories, quotes, and videos.
  • Help sales success with a process aligned to their work acumen.

Measure revenue influence of each
reference and evidence

Measure the influence on sales of each reference and social proof to improve the matching and closer rate as well as know what to add and double-down on within your social proof stack.

  • Attribute revenue influence to reference calls and social proof.
  • Understand the content types and times used impact.
  • See both sales utilization and customer engagement.
  • Visualize revenue influence to management.

Ready to Discuss?

Let Crowdvocate help you and your company step into the future of automated customer engagement marketing with confidence. Click the calendar above to set up a call with us now.

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