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FREE WEBINAR

A Strategic Approach to Customer Marketing - The Genesys Framework

  • January 13th, 2021
  • 10 am PT / 1pm ET

Please join us to hear from Leslie Paterson, VP of Global Customer Advocacy & Engagement, and Brittany Mullen, Director of Customer Engagement, at Genesys. They will discuss how to establish and grow a customer advocacy program that focuses on building strategic engagements for long-term success with a customer.

Register now to learn:

  • How Genesys started building a customer marketing program
  • Unique challenges the team has had to address along the process
  • Results achieved through the strategic program

Trust us, you won’t want to miss this webinar!
Fill out the form to register now.

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About our speakers:

Brittany Mullen

Brittany is a director of customer engagement at Genesys, a customer experience SaaS company. She is responsible for cultivating advocates within strategic accounts, building and maintaining advocacy programs, as well as overseeing the customer reference program. Prior to Genesys, Brittany worked in marketing and sales for several technology companies, including a 7-year stint at Oracle. She earned her bachelor’s degree in journalism from Texas A&M University and holds a master’s degree in marketing and advertising from the University of North Texas.

Leslie Paterson

Leslie leads a global team that develops, utilizes, promotes and shares valuable Genesys customer perspectives and digital transformation experiences to inspire others. Programs ranging from Executive/Customer Advisory Boards, Customer Roundtable Discussion series, User Groups, the Genesys Reference Program, global Customer Engagement, published customer asset production and customer story amplification are a few of the programs that fall within her leadership. Prior to Genesys, Leslie has an extensive background building, evolving and refining customer advocacy and customer marketing programs starting at CA and moving on to an 8-year engagement driving innovation within the customer engagement and customer reference program at Oracle.

Gal Biran

Gal is the CEO & Co-founder of Crowdvocate, and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂

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