7 Tips for Running Advocacy on a Small Team
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through
The success or failure of most Customer Advocacy initiatives comes down to one factor: Relevance. Please join us to hear from Liz Richardson and Deena Zenyk, both Co-Founders & Managing Partners at Captivate Collective. They will discuss how to build a strategy that leads to advocacy across the entire customer lifecycle.
The success or failure of most Customer Advocacy initiatives comes down to one factor: Relevance. Please join us to hear from Liz Richardson and Deena Zenyk, both Co-Founders & Managing Partners at Captivate Collective. They will discuss how to build a strategy that leads to advocacy across the entire customer lifecycle.
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through
Missed our Meetup with Diana Yanez-Pastor from Cloudera? Here are her Best Practices for Building
Please join us to hear from Leslie Paterson, VP of Global Customer Advocacy & Engagement, and Brittany Mullen, Director of Customer Engagement, at Genesys. They will discuss how to establish and grow a customer advocacy program that focuses on building strategic engagements for long-term success with a customer.
Trust us, you won’t want to miss this webinar!
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Brittany is a director of customer engagement at Genesys, a customer experience SaaS company. She is responsible for cultivating advocates within strategic accounts, building and maintaining advocacy programs, as well as overseeing the customer reference program. Prior to Genesys, Brittany worked in marketing and sales for several technology companies, including a 7-year stint at Oracle. She earned her bachelor’s degree in journalism from Texas A&M University and holds a master’s degree in marketing and advertising from the University of North Texas.
Leslie leads a global team that develops, utilizes, promotes and shares valuable Genesys customer perspectives and digital transformation experiences to inspire others. Programs ranging from Executive/Customer Advisory Boards, Customer Roundtable Discussion series, User Groups, the Genesys Reference Program, global Customer Engagement, published customer asset production and customer story amplification are a few of the programs that fall within her leadership. Prior to Genesys, Leslie has an extensive background building, evolving and refining customer advocacy and customer marketing programs starting at CA and moving on to an 8-year engagement driving innovation within the customer engagement and customer reference program at Oracle.
Gal is the CEO & Co-founder of Crowdvocate, and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂