Save the date for #Obsession: The Industry’s First Customer-led Growth Conference, coming to you live and in-person from San Francisco on June 14-16, with an immersive digital experience on June 15!
Early bird rate (30% discount) ends May 20!
As B2B marketing continues on its path of transformation, one of the interesting discussions we’re having is around the concept of Community. Because, while Community as a means of gathering your customers around a shared goal has always been valued by SaaS leaders, in the CLG movement, Community is becoming all-powerful. Here’s how Customer Marketers relate differently to Community.
With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.
As 2021 approaches, it is time to start planning for the upcoming year. Some common struggles among customer marketers are getting executive buy-in and participation, scaling programs, and proving value and running several programs in a small team. We asked the experts how they are planning for 2021 to ensure their advocacy programs will flourish… and we even brought in a CMO to give an executive perspective!
Join us in this valuable session to learn how to build your advocacy program specific to 2021 customer needs and trends!
Trust us, you won’t want to miss this webinar!
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Kalina Bryant, is head of customer advocacy at Asana. Prior to joining Asana, Kalina led customer marketing at Signifyd, Anaplan and Talkdesk, including leading up to Anaplan’s successful IPO and Talkdesk securing unicorn status.
Anna Convery joined Radware as the Chief Marketing officer in December 2016. As a member of the executive leadership team, she leads the global marketing organization, which consists of the corporate, product, field and channel marketing teams. Ms. Convery is responsible for the marketing strategy that shapes the future of the Radware brand.
Gal is the CEO & Co-founder of Crowdvocate, and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂