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Winning with Collaboration Between Customer Marketing, CX and CS

Watch the webinar replay with Definitive Healthcare’s Allastair Meffen, Associate VP of Client Experience, Allison Snow, VP of Go-To-Customer Marketing, and Gal Biran, Co-Founder and CEO of Crowdvocate, a customer engagement marketing company.

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About our speakers:

Gal Biran

Gal is the Co-founder and CEO of Crowdvocate, and a Customer Marketing evangelist. In 19 years of B2B sales & marketing experience in global tech companies, Gal realized marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer base 🙂

Allastair Meffen

Allastair Meffen is a results-driven professional with over a decade of managing high-performance teams, developing and managing skilled professionals, and creating strategic cross-functional alliances with organization leaders to effectively align with and support key business initiatives.

Allison Snow

Allison Snow is a B2B marketing and customer insights expert, having served in leadership, sales enablement, and revenue marketing roles as a practitioner, industry analyst, and consultant. She has held senior positions with technology firms of various sizes, from a billion-dollar global IT consultancy to private-equity-backed software companies.