7 Tips for Running Advocacy on a Small Team
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through
The success or failure of most Customer Advocacy initiatives comes down to one factor: Relevance. Please join us to hear from Liz Richardson and Deena Zenyk, both Co-Founders & Managing Partners at Captivate Collective. They will discuss how to build a strategy that leads to advocacy across the entire customer lifecycle.
The success or failure of most Customer Advocacy initiatives comes down to one factor: Relevance. Please join us to hear from Liz Richardson and Deena Zenyk, both Co-Founders & Managing Partners at Captivate Collective. They will discuss how to build a strategy that leads to advocacy across the entire customer lifecycle.
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through
Missed our Meetup with Diana Yanez-Pastor from Cloudera? Here are her Best Practices for Building
The Crowdvocate expert zone is your one stop shop for all things customer marketing & advocacy. Here, you will find some of our favorite resources and service providers. Take a look around and explore – we hope you find them as awesome as we do!
strategic consultancy
Captivate Collective helps organizations accelerate growth with bold customer engagement strategies that nurture and activate customers across the entire customer journey – from acquisition to advocacy.
Drawing on their combined 25 years of experience and well-known thought leadership in all aspects of customer advocacy, the Captivate team has a truly unique breadth and depth of practitioner and leadership expertise in developing integrated and effective customer engagement strategies, programs and campaigns.
By designing and delivering the right content and opportunities to the right customer at the right time, Captivate helps you tap into the power of scaled customer engagement to deliver impactful marketing assets, powerful sales references, innovative product collaboration and increases in customer retention.
Customer advocacy advisor
Kalina is an accomplished customer advocacy and marketing executive with extensive experience with SaaS software companies. Proven success in building and leading global teams, customer advocacy program development, program management, marketing events, budget management, customer and executive relationships, and customer engagement processes. Effective communicator with strong written and verbal skills, solid ability to relate to people of diverse backgrounds, and a proven capacity to interact professionally at all organizational levels. Customer-focused and highly responsive. Areas of expertise include:
Results-Driven B2B Customer Marketing & Advocacy Consultant
Jennifer builds & leads high growth, global B2B customer marketing/advocacy programs. Her consulting company, GKG Consulting is known for helping to build high growth B2B customer marketing/advocacy programs which empower engaged customers to influence revenue, create brand lift, and amplify customer advocacy.
Customer Journey assets such as case studies, newsletters, blog posts, AR/PR interactions, and Customer Advisory Boards are their specialties.
Customer Journey assets
Customer Marketing & Advocacy Consultant
Lauren has spent 9+ years in customer marketing and communications, and is passionate about building authentic relationships to turn customers into brand advocates. Previously, as Director, Customer Marketing & Advocacy at PathFactory, she built the advocacy and customer marketing program from the ground up, achieving 11X growth of the advocate base and influencing ~$3M in revenue. Now, as an independent consultant, Lauren is keen to help companies build scalable programs that are linked directly to business outcomes like revenue and retention.
Advocacy program framework: Templates & processes
Customer journey mapping
Customer marketing campaigns & events
Program measurement & KPIs
Writing: Case studies, guides, blogs
Inciting Advocacy
Referential, Inc. is a US corporation established in 2012, but our experience in the advocacy and reference sector spans more than two decades. The company was originally created as a partnership in 1994, and has always specialized in delivering innovative, high-quality advocacy-related services.
Today, Referential boasts a talented group of seasoned professionals – all of which are CCAP I and higher credentialed professionals – with experiences that span a diverse range of disciplines. We’re headquartered in San Jose, California, and have both a multi-national presence and in-house multi-lingual capabilities.
The Customer Whisperers
With over 25 years experience in fast-moving, sales driven technology environments at the global level, EC Customer Marketing delivers. Our B2B customer facing expertise with C-level executives, senior management, and technical decision makers help move your relationships forward. We manage programs, people, and budgets to deliver highly effective customer advocacy and produce compelling content that tells your customers’ stories in your organization’s voice.
20% off customer marketing/advocacy peer coaching workshop
Free Customer Advocacy Program Checkup (Questionnaire + 1 hour call)