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Head of Digital Marketing

Crowdvocate - Who We Are

Crowdvocate is on a mission to change marketing for the better. Our team has developed the first Customer-Led Growth platform that allows companies to see their customers as their partners. Our data-powered lifecycle customer engagement platform enables B2B brands to create personalized engagement for their customers, to significantly increase NPS, sales, and customer loyalty.

We are looking for a Digital Marketing Manager, reporting to the Head of Digital Marketing.

Responsibilities

About the Role

As the Digital Marketing Manager, you will execute a multi-channel marketing strategy that incorporates marketing automation, digital, and social channels. Part of a small marketing team, you will deliver successful campaigns for lead generation, nurture, and conversion across a variety of channels.

Main Responsibilities

In this role, you will touch the entire marketing mix but with a strong focus on lead generation activities to drive customer acquisition and the sales funnel. This will include the following areas:

Brand and Strategy

  • Campaign development and management

Marketing Automation

  • Managing targeted email campaigns
  • Setting up automated drip campaigns – customer journey and profiling

Digital and Social Media

  • Build, track and report on SEM and paid digital/social campaigns
  • Establish a comprehensive marketing automation strategy
  • Website management – WordPress, Hubspot
  • Identify new digital channels and platforms

Requirements

You will be an experienced SaaS B2b2 marketer with excellent digital marketing skills and expertise around lead generation in digital and direct channels. 

  • Tertiary qualifications in a relevant field
  • 5+ years hands on marketing experience in B2B channels
  • Excellent skills and experience in lead generation/demand generation marketing via
    direct and online channels
  • Strong digital marketing, CRM and lead management skills – such as Hubspot
  • Excellent stakeholder management and relationship building skills
  • Motivation, learning spirit and drive

Additional Information

Key Opportunities:

Pioneer global brand and new category

Opportunity to drive exciting transformation and change

Location

Israel (Kfar Saba) – Hybrid

The Culture
Cultural fit is key to your success within Crowdvocate! The team is filled with social,
friendly people who are all committed to the same goal – excellent, innovative digital
work and client satisfaction. It is a flat structure and the team collaborates, including the founders, who take a hands-on approach in the business.
 
If you are interested in taking your career to the next level and working in a dynamic global SaaS startup, please apply now.