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MAKE CUSTOMER REFERENCES YOUR COMPETITIVE ADVANTAGE

Build a programmatic, science-driven, approach to customer references and social proof, for measurable sales influence.

Scale your customer reference & evidence pool to support all use-cases

Auto-match customer references and social proof to opportunities

Reduce operations and admin with process, program & outreach automation

Measure revenue influence of each customer reference and evidence

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Pro tip:

For social proof to impact and resonate, buyers must feel that they belong to the same tribe as the customers you mention during your social proof techniques.*

Recommended techniques to win with social proof*:

  • Share a hyper-relevant list (at least 3) of companies from the buyer domain.
  • The story of your customer’s problem resonates with your buyer. If you can describe the buyer’s problem, they will assume you have the solution, a targeted customer story is the best way to do that.
  • Missing out effect - share a list of 5-7 customers (name/logo) your buyer identifies with. When you rattle off more than five names, the message you send is “everyone like you is jumping on board.”
  • Understand what they want to verify and what they are not asking - and then get them on a reference call with the referencee who answers for those questions.
  • Create a custom mail or landing page per use-case/industry.

Looking for more content on customer references? Watch our webinar on Reference Management Best Practices, Challenges & Pro Tips!

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Scale your reference & evidence pool

The only chance to deliver relevant references and evidence to each opportunity, no matter how many requests per week, is by having a big enough and diversified pool to choose from.

  • Leverage user insights to auto-identify reference candidates from your entire install-base.
  • Dramatically increase the customers and profiles within your reference pool for sales calls/site visits.
  • Reimagine social proof - new & snackable tyes of content, multiply case studies and video testimonials.

Auto-match references and
social proof to opportunities

Research-based auto-match to get the optimal impact on deals. Leverage over 8 customer attributes to best match references & evidence to specific opportunities and close deals faster! Save time and grow sales!

  • Stop jeopardizing deals with lacking references and customer stories
  • Provide sales teams a reference playbook with ready- matched proof per opportunity and use case
  • Recommend references and evidence withing opportunity and alow alternative searchability
  • Provide sales ready-made customer-facing emails with social evidence
Learn more about our unmatched reference automation features!

Let Crowdvocate help you and your company step into the future of customer reference programs with confidence.

Talk to a reference specialist

Reduce operations and admin with process, program & outreach automation

Spend time on engaging customers, deepening the relationship, gaining new insights and driving value, instead of administration and process operations.

  • Respond faster and grow participation.
  • Create workflows for custom outreach and approval automation.
  • Capture user-generated content briefs of customer stories, quotes, and videos.
  • Help sales success with a process aligned to their work acumen.

Check out our reference management podcast to learn more! 

Measure revenue influence of each reference and evidence

Measure the influence on sales of each reference and social proof to improve the matching and close rate as well as know what to add and double-down on within your social proof stack.

  • Attribute revenue influence to reference calls and social proof.
  • Understand the content types and times used impact.
  • See both sales utilization and customer engagement.
  • Visualize revenue influence to management.

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Let Crowdvocate help you and your company step into the future of automated customer engagement marketing with confidence.

 

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