The Crowdvocate Difference

Are you looking for a content service or a Sales & Marketing Reference Automation platform?

Reach your customers wherever they are in their journey and say goodbye to old school reference automation. Crowdvocate enables you to automatically identify and add advocates to your CRM, auto-match references to opportunities, automate the process inside and beyond Salesforce, track revenue influence, and so much more. 

It’s easy to see why companies choose Crowdvocate over SlapFive™.

Trusted by leading companies:

What can I do with Crowdvocate's customer marketing & advocacy platform that I can't achieve with SlapFive™?

Here are eight ideas, just to get you started


1. Track and engage your customers journey

Reach your customers where they are, whether that’s in-app/product, your community, training portal, or any digital touchpoint across their lifecycle journey. Add user/account insight while doing so!

With SlapFive™, engagement isn’t journey contextual, and doesn’t add user/account insights.

2. Hyper-personalization

Use targeted ASKs that are personalized (automatically) to each individual userLeverage account, activity and behavioral data to reach and activate your entire customer-base, with the most relevant message to each user in the best touchpoint and time.

SlapFive™ does not use behavioral data to personalize messages to users and can’t ensure they are getting the most appropriate message at the right time. 

3. Low investment, high returns  

From closed-loop reference automation, through demand-generation streamlining via our ReferenceBot, to triggers and advocacy generation. Advocacy managers can leverage automation to manage the program and get results with less than 2 hours per week.

SlapFive™ requires a full-time employee for ongoing manual community management, content creation and promotion at every stage.

Spend your time on outcomes and customer relationships, not reference maintenance and admin.

4. Full reference automation and ROI measurement

Crowdvocate integrates with your CRM, enabling you to nominate references, update advocacy and reference data in the CRM, and match best references to opportunities. It’s the only closed-loop reference platform, replacing several tools to manage the reference process end-to-end 😉.

See advocacy influence on closed-won deals in a designated dashboard to show direct ROI from advocacy and share with management.

SlapFive™ doesn’t support reference automation. References come from the same old fan pool, data isn’t sortable by sales teams in Salesforce, and there’s no match of advocacy to opportunities.


5. Auto-identify references

Using AI, auto-identify advocates and references, engage them and seamlessly add users to the reference pool. 

Leverage Crowdvocate’s unique journey-based outreach, to contextually engage users and companies, capture their story/social proof, and add users to the reference pool.

With SlapFive™, you’re fully dependent on:

A. Sales or CSM nomination and collaboration

B. Email outreach and response 

C. Calling prospect advocates manually

Eventually, you’ll spend half your time on administration, operations and chasing team and customer responses.

6. Create a growing repository

Filled with customer evidence, updated continually in real-time, and automatically creating new social proof. This up-to-date and growing database ensures references are current and relevant, and frequently updated with new content and references. The process is streamlined – consent, brief, follow-up, interview, legal – every step in your process – Crowdvocate will streamline.

Crowdvocate will push final content to Salesforce and can also connect the content generated to a sales enablement tool such as Seismic, Highspot, and PathFactory. 

If you rely on SlapFive™, you’re left to manually upload and organize your evidence while constantly tracking and validating references – Got time for that? 

7. Manage advocacy at scale

Advocacy is a lifecycle multi-action play. Customers expect one  program for all their activities, a reward framework, and ability to choose what they opt-in to and when. 

Include referrals, review sites, customer feedback, thought leadership, and more. Manage advocacy & references in a centralized program and platform. Leverage product and advocacy data/triggers, build advocacy scores in your CRM, and automate workflows end to end.

Reference managers can manage the process with less than 1 hour per week of hands-on work. Booyah. 👊

SlapFive™ is not an advocacy and loyalty platform. It may have Salesforce automation and reporting features for references. The rest? You’ll need to patch in a few more tools to streamline a holistic program, and give your customers a true experience.

8. Revenue influence and ROI

Track every reference and social proof utilization to analyze its impact on the sales cycle. Measure actual pipeline and revenue influence from references in a live dashboard and share it with management. Save cost on added Salesforce licensing and tool licensing.

SlapFive™ doesn’t measure all acts of advocacy and their influence on sales.


"We were looking for a way to communicate with all of our users in a way that also builds a community and encourages engagement in one location. Crowdvocate has created an ideal environment for us to accomplish those goals while making it easy to operate and measure revenue impact, and also streamlining acknowledgement and rewarding our users for their actions.”
Maria Spanicciati
Content & Advocacy Manager

How Does Crowdvocate Compare to SlapFive™?

Operate your whole customer marketing program in 2 hours per week, letting AI and automation to take care of the rest

Notice of Non-Affiliation and Disclaimer:  This page is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by SlapFive℠.

Page last updated on 09/14/2020