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Top25 CMA Influencer 2022
Top100 CMA Strategist 2022

TOP100 - Customer Marketing and Advocacy (CMA) Influencers & Strategists

#TOP100CMA – Celebrate the industry’s TOP25 Influencers & TOP100 Strategists in Customer Marketing and Advocacy (CMA)

Meet the Judges for 2022

Laurie (Aquilante) Faiola

Sr. Director Customer & Partner Marketing - HubSpot

Asha May

VP Customer Marketing - Datarobot

Tyler McNally

SVP Customer Experience - Gainsight

Kalina Bryant

Founder & Forbes 30 under 30 Honoree, Enterprise Technology

Bill Lee

Founder, Center for Customer Engagement

Liz Richardson

Co-Founder - Captivate Collective

Looking for a fun way to share the TOP100 and get people to vote for you?

Follow these 3 easy steps

1.
Download one of the fun images from these links TOP25 or TOP100 (Or take a screenshot from the PDF booklet)

2.
Write an original post on LinkedIn and tag those you want to recognize for supporting or inspiring you

3.
Don’t forget to use #TOP100CMA & link back to the landing page with this URL https://crowdvocate.com/top-100-cma-2022 – have fun!!!

TOP25 Influencers in CMA

Kevin Lau

Global Head, Customer Advocacy, Digital Experience
Adobe

Gal Biran

CEO & Co-founder
Crowdvocate

Scott K. Wilder

Former Global Head of Customer Engagement & Community
HubSpot

Jeff Ernst

Co-founder and CEO
SlapFive

Dana Alvarenga

Vice President of Customer Experience
SlapFive

Barbara Thomas

Senior Customer Advocacy Manager
Imprivata

Laura Ramos

Vice President, Principal Analyst
Forrester

Cynthia Hester

Director, Global Customer Programs
Google

David Spinks

VP of Community, Author of The Business of Belonging
Bevy

Megan Heuer

VP, Strategic Initiatives
Winning by Design

Heather Pritchett

Director, Customer Voice
OutSystems

Evan Jacobs

Head of Customer Marketing
Chainalysis

Ari Hoffman

Global Director Customer Advocacy
Crowdvocate

Deena Zenyk

Co-founder and Managing partner
Captivate Collective

Irwin Hipsman

Customer Marketing Director
Forrester

Jeff Breunsbach

Director of Customer Experience
Higher Logic

Leslie Barrett

Senior Manager, Customer Advocacy
Sendoso

Mark Organ

CEO
Categorynauts

Alison Bukowski

Director of Customer Advocacy
Menlo Security Inc.

Erica Kuhl

CEO & Founder
Kuhl Consulting

Shanann Monaghan

Head of Global Customer Marketing, Data Cloud
Google

Rodrigo Souto

Head of Customer Advocacy
HubSpot

Bridget Heaton

Customer Marketing Lead
Slack

Jeni Asaba

Sr. Manager, Community Engagement & Advocacy
Jamf

Sarah Schreiner

Client Experience Manager
ADP

Juliana Roxa

Global Customer Marketing Director
SAP

Luis González

Manager, Global Customer Advocacy
Alteryx

Contest Progress

6
17
19
26
15

Nominations
Open

Nominations
Closed

Voting
Opens

Voting
Closed

List
Announced

“For the first time in the CMA space, we are recognizing the TOP25 Influencers and the TOP100 Strategists that are leading the way, driving visibility and value for our industry, and their respective organizations as a whole.” 

Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate.

The Customer Marketing & Advocacy Thought Leader Lists for 2022

“Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.” — Robert Scoble. 

Adopting a customer-led growth mindset is a momentous opportunity for everyone and everything in B2B to evolve. Marketers were quick to recognize this. The revelation that ‘your customers are your best customers,’ backed by the overwhelming statistic that the average B2B organization gets 77% of its revenue from existing  customers, have driven Customer Marketing & Advocacy to the top of everyone’s priority hitlist – and we are all excited for the innovations this will catalyze!

The TOP25 Influencers & TOP100 Strategists in CMA (Customer Marketing & Advocacy) are a befitting way for all of us to celebrate the thinkers and the doers in Customer Marketing & Advocacy, while gaining access to the invaluable information that drives our collective and individual progress. 

Designing and breathing life into Customer Marketing & Advocacy as a practice has been a cross-industry collective and we should all have a chance to contribute to its very first TOP100 list. We invite you to take part in this process, where you will have your say on who you think has been a trailblazer in our space, and on practitioners you believe we can learn from. 

Top25 CMA Influencer 2022

TOP25 CMA
INFLUENCERS

The Influencers list is selected by a panel of judges that were asked to evaluate a long list of nominees put forward by the community, and narrow it down to the TOP25.

Top100 CMA Strategist 2022

TOP100 CMA
STRATEGISTS

This list is generated by the community, for the community. It’s the people’s choice for Customer Marketing & Advocacy that is open to the public to both nominate and vote on who the winners will be.

Awards Methodology

The TOP25 Influencers in Customer Marketing & Advocacy (CMA) list will be derived from a broad list of nominees supplied to the judges for evaluation. The TOP100 Strategists is a list created by the community, for the community. You will all have a chance to nominate and vote on the innovative strategists in our industry who you believe we can learn from and be supported by.

Nominees

Nominees for both lists will be submitted during a 2-week proposal period. During this period, we will record all nominations, who will be submitted for inclusion in the voting list. By opening nominations to the public, we allow those who might fly under our radar to make it onto our list.

Top100 Voting

Winners for the TOP100 list will be determined by the Customer Marketing & Advocacy community during the 2-week voting period. All votes cast will be tabulated and the TOP100 Strategists will be determined based on their total vote count and influence scores as determined by the community (including you).

Top25 Judging

Winners for the TOP25 list will be determined by the expert judges over a 2-week judging period. All nominees for the TOP100 list will be reviewed by the judges, and winners will be selected based on the impact that their thought leadership, mentorship, and contributions have made to the CMA community.

Top25 CMA Influencer 2022

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Top100 CMA Strategist 2022