Save the date for #Obsession: The Industry’s First Customer-led Growth Conference, coming to you live and in-person from San Francisco on June 14-16, with an immersive digital experience on June 15!
Early bird rate (30% discount) ends May 20!
As B2B marketing continues on its path of transformation, one of the interesting discussions we’re having is around the concept of Community. Because, while Community as a means of gathering your customers around a shared goal has always been valued by SaaS leaders, in the CLG movement, Community is becoming all-powerful. Here’s how Customer Marketers relate differently to Community.
With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.
Sr. Director Customer & Partner Marketing - HubSpot
VP Customer Marketing - Datarobot
SVP Customer Experience - Gainsight
Founder & Forbes 30 under 30 Honoree, Enterprise Technology
Founder, Center for Customer Engagement
Co-Founder - Captivate Collective
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Write an original post on LinkedIn and tag those you want to recognize for supporting or inspiring you
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Don’t forget to use #TOP100CMA & link back to the landing page with this URL https://crowdvocate.com/top-100-cma-2022 – have fun!!!
Global Head, Customer Advocacy, Digital Experience
Adobe
CEO & Co-founder
Crowdvocate
Former Global Head of Customer Engagement & Community
HubSpot
Co-founder and CEO
SlapFive
Vice President of Customer Experience
SlapFive
Senior Customer Advocacy Manager
Imprivata
Vice President, Principal Analyst
Forrester
Director, Global Customer Programs
Google
VP of Community, Author of The Business of Belonging
Bevy
VP, Strategic Initiatives
Winning by Design
Director, Customer Voice
OutSystems
Head of Customer Marketing
Chainalysis
Global Director Customer Advocacy
Crowdvocate
Co-founder and Managing partner
Captivate Collective
Customer Marketing Director
Forrester
Director of Customer Experience
Higher Logic
Senior Manager, Customer Advocacy
Sendoso
CEO
Categorynauts
Director of Customer Advocacy
Menlo Security Inc.
CEO & Founder
Kuhl Consulting
Head of Global Customer Marketing, Data Cloud
Google
Head of Customer Advocacy
HubSpot
Customer Marketing Lead
Slack
Sr. Manager, Community Engagement & Advocacy
Jamf
Client Experience Manager
ADP
Global Customer Marketing Director
SAP
Manager, Global Customer Advocacy
Alteryx
“For the first time in the CMA space, we are recognizing the TOP25 Influencers and the TOP100 Strategists that are leading the way, driving visibility and value for our industry, and their respective organizations as a whole.”
— Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate.
“Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.” — Robert Scoble.
Adopting a customer-led growth mindset is a momentous opportunity for everyone and everything in B2B to evolve. Marketers were quick to recognize this. The revelation that ‘your customers are your best customers,’ backed by the overwhelming statistic that the average B2B organization gets 77% of its revenue from existing customers, have driven Customer Marketing & Advocacy to the top of everyone’s priority hitlist – and we are all excited for the innovations this will catalyze!
The TOP25 Influencers & TOP100 Strategists in CMA (Customer Marketing & Advocacy) are a befitting way for all of us to celebrate the thinkers and the doers in Customer Marketing & Advocacy, while gaining access to the invaluable information that drives our collective and individual progress.
Designing and breathing life into Customer Marketing & Advocacy as a practice has been a cross-industry collective and we should all have a chance to contribute to its very first TOP100 list. We invite you to take part in this process, where you will have your say on who you think has been a trailblazer in our space, and on practitioners you believe we can learn from.
The Influencers list is selected by a panel of judges that were asked to evaluate a long list of nominees put forward by the community, and narrow it down to the TOP25.
This list is generated by the community, for the community. It’s the people’s choice for Customer Marketing & Advocacy that is open to the public to both nominate and vote on who the winners will be.
The TOP25 Influencers in Customer Marketing & Advocacy (CMA) list will be derived from a broad list of nominees supplied to the judges for evaluation. The TOP100 Strategists is a list created by the community, for the community. You will all have a chance to nominate and vote on the innovative strategists in our industry who you believe we can learn from and be supported by.
Nominees for both lists will be submitted during a 2-week proposal period. During this period, we will record all nominations, who will be submitted for inclusion in the voting list. By opening nominations to the public, we allow those who might fly under our radar to make it onto our list.
Winners for the TOP100 list will be determined by the Customer Marketing & Advocacy community during the 2-week voting period. All votes cast will be tabulated and the TOP100 Strategists will be determined based on their total vote count and influence scores as determined by the community (including you).
Winners for the TOP25 list will be determined by the expert judges over a 2-week judging period. All nominees for the TOP100 list will be reviewed by the judges, and winners will be selected based on the impact that their thought leadership, mentorship, and contributions have made to the CMA community.
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